Brand Guidelines

Altruu is registered and a trademarked property of Altruu social network. Altruu reserves all the rights in the logos, icons, visual representation, etc. for Altruu or correlated services. Altruu sets forth these brand guidelines for the media and others to use our brand in the right way.

Altruu developed its own linguistic characteristics which makes everyone to understand the way of Altruu and its values. Our principal terms should be used instead of general social networking terminology to represent the characteristics of our user community better.

‘Altruu’ brand name as well as the wordmark is a proper noun and should always be capitalized when referring to the company, products or services.

The name Altruu should always be a wordplay as in “I discovered it on Altruu”. As Altruu is on more than one platform, do not mention Altruu generally as “the website”, "the site" or such like.

Please contact Altruu press relations, if you want to use the brand assets in any means that are not specified in these brand guidelines. If you would like to use our brand in any commercial products or services, please contact Altruu press relations using the contact section.

Icon Guidelines

Being a discovery engine, a social and information network, Altruu logo is the sign of information and knowledge that people discover around the globe.

Altruu allows the usage of brand assets as long as it follows the brand policies specified in our brand guidelines. The Altruu logo should always be represented in hexagon shape and should not be visualised in other shapes like square, circle and the like. ‘Altruu’ brand name as well as the wordmark should always be capitalized when referring to the company, products or services.

Icon variant

Altruu Icon represents our brand and its values. Altruu logo is black (hexagon) with white (triangles) by default.Additionally variants can be used to represent altruu, variants should not be altered or modified by any means.​ To optimised usage across multiple cases and to maintain individuality we provided brand variant. It is preferred to use the white versions on dark backgrounds and the black versions on white backgrounds to retain the legibility of our logo.

Color Palette

#1A1A1A

#FFFFFF

Download Icons

Our primary brand colors are 98.8% black and pure white. Altruu logo should always be used in the above primary brand colors and it should not be reproduced in any other colors. Please refer to the Icon Variant section in the Altruu Brand Guidelines for the right version of usages in different use cases while publication.

The Altruu logo and wordmark is used on all our products and services. Regardless of the backgrounds, our logo should stand alone to maintain its individuality. Download our official brand asset graphics that have different image sets for various online use and it should not be altered or modified by any means.

Typography

Geometr415 Blk BT

Our typeface assists to identify our brand to its core. We use Geometr415 Blk BT for the Altruu wordmark and the same should be used while using in lockups with Altruu logo. Maintain the typography in all brand resources to retain balance.

Clear Space and Minimum Size

Altruu logo requires to maintain its legibility when you are using it with any visual elements. To do so, make sure the void spaces surrounding the logo free of other components and the safe area around the logo should be at least twice the width of Altruu logo.

Our logo should not be smaller than 20 pixels wide in order to maintain its visibility.

lOCKUPS

Horizontal Lockups

Vertical Lockups

Altruu brand can be utilised using both horizontal and vertical lockups. Our logo can appear together with Altruu wordmark and you can use both the lockups to suit the publication layouts accordingly. The Altruu wordmark should be scaled consistently and aligned properly with the logo to ensure the readability.

Prohibited acts

Do not - Add drop shadows

Do not - Add Gradients

Do not - Stretch

Do not - Change the color

Do not - Make it pointy

Do not - Switch

Do not - Add Effects

Do not - Skew

Do not - Multiply

Do not - Stack multiple icons

Do not - Personify

Do not - Change orientation

Do not - Add elements

Do not - Fill with patterns/texture

Do not - show any other elements within the isolation zone

Do not- Use on a background that reduces visibility

Any modifications to the Altruu logo (including the stated activities but not limited to) are strictly prohibited. The Altruu logo and artwork files made publicly available for download by Altruu should be used for all brand representation.

Altruu brand can be utilised using both horizontal and vertical lockups. Our logo can appear together with Altruu wordmark and you can use both the lockups to suit the publication layouts accordingly. The Altruu wordmark should be scaled consistently and aligned properly with the logo to ensure the readability.

Brand Concept

Hexagon
(Core Tech)

A
(All)

T
(True)

Triangle
(Core Values)

Altruu
Icon

The Altruu logo came into existence by infusing our principle aspects that we hold dearest; the core values, the core technologies, trueness and altruism. Our logo assists in visualising our brand identity and vision to its fullest.

Icon Evolution

Altruu logo evolves from shapes and symbols progressively like Altruu does to resemble its uniqueness. The evolution of Altruu logo commenced with hexagon that represents its core technology and extends to the representation of authentic information.